GoverSocial media is a form of online, many-to-many, and interactive communication that affords collaborative action. It is a digital platform that transmits user-generated content. All social media share the following elements: Participation; Openness; Conversation; Community; and Connectedness.
Social media is growing worldwide regardless of political system, economic development, culture and even level of internet access. Social media engagement – the average number of hours per visitor spent on social networks – is also increasing. For the first time, ordinary citizens can access a global, collaborative communications platform at the price of internet access.
The module aims to:
- Define social media and describe the various kinds of social media;
- Raise awareness among policymakers and government officials of how social media affects society;
- Describe best practices in the use of social media to achieve the Sustainable Development Goals;
- Develop understanding of the role of social media in governance and discuss its implication for national policy and program formulation; and
- Produce a capacity development resource that can help bridge the knowledge gap between the effective use of social media in development and governance.
After working on this module, readers should be able to:
- Explain what social media is and the different types of social media;
- Discuss how social media, positively and negatively, affects society;
- Understand the role of social media in achieving the Sustainable Development Goals;
- Recognize the significance of social media in governance; and
- Develop a government approach to oversee social media and become its model user